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Audience Development Plans
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The Heritage Lottery Fund introduced a requirement to prepare an Audience Development Plan to support major funding bids.  These plans analyse existing visitors, identify non-visitors, seek to understand ‘the barriers to access’ and make recommendations/proposals as to how to break down the barriers and widen audiences to heritage sites.

We have prepared a variety of Audience Development Plans for:

Around the Solent (increasing access to the Solent)

Weald Forest Ridge (Landscape Partnership) : approved

Chilterns Society (to increase membership and volunteering)

Eastside Community Heritage (Oral History Project) : approved

Sheffield Manor Lodge (where Mary Queen of Scots was imprisoned for 14 years) : approved

West Wight Landscape Partnership.

Audience Development Plans are currently being prepared for:

Cedars Park, Waltham Cross, Hertfordshire

Integrated Aviation Project, Lincolnshire

Alkincoats Park, Colne, Lancashire

Cardigan Castle.

 

Copyright©2008 Ian C A Parkin B Sc (Est Man), Dip TP, Dip L Arch, FRTPI, ALI, AILAM, FAHI

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